How did one tweet change an entire conversation surrounding butter in this country? What role did social media play in this thing called #buttergate? What can we, as an industry, learn from one consumer-facing issue that literally went around the world? Guest host Lyndsey Smith is joined by digital media strategist Christina Crowley-Arklie for today’s… Read More

Perceptions can be tough to overcome, especially when seeing is believing. A farmer from South Australia, John Gladigau, had some urban dwellers come visit the farm recently, and 4-year old Arcadia went for a tractor ride. Soon, she asked, “Why is it that adult girls don’t get to drive tractors and adult boys do?” Gladigau… Read More

Using 280 words to say what you feel about a certain subject, or to describe what’s going on at your farm operation, is a thing of the past according to one keynote speaker at the Prairie Cereals Summit. Jordyn Prior, an essay contest winner, says she’s seen a shift in which social media platforms consumers… Read More

AGvisorPRO, a global platform that connects farmers to experienced ag experts, launched this week in Ag in Motion. Currently offering access to roughly 50 advisors, the platform enables users to connect via audio, video, or text, with photo-sharing capabilities. It also saves the connection for future reference. “AGvisorPRO is basically the ‘Uberization’ of knowledge and… Read More

We all like to believe we are independent thinkers, but the beliefs of most people often align with one team or another. Tamar Haspel does not have a team. She is a columnist for the Washington Post and, along with her husband, has an oyster farm on Cape Cod. If you follow her on Twitter… Read More

Marketing and farming go hand in hand, says UK communications specialist Simon Haley. In a swing through Ontario that starts later this week, he’ll be urging farmers to use their intrinsic marketing skills to get back in touch with consumers. “Farming is where marketing started,” says Haley. But over the years – as nations became… Read More

At 2:03am, January 1st, 2015, Andrew Campbell tweeted a photo of a newborn calf on his family’s dairy farm in southwestern Ontario, kicking off a year of highs and lows posting farm photos on social media every day with the #farm365 hashtag. The project’s goal was to shed more light on the daily happenings on a… Read More

 

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