Nigerian sales growth shows how trade missions add value to Canadian wheat

by

Opinion

by Greg Porozni, Alberta farmer and Cereals Canada director As part of the 2017 New Crop Missions, “Team Canadian Wheat” visited Canada’s top customers and provided them with technical data and support. Who are Canada’s top customers? Some of the answers, like Japan, will be no surprise to anyone, but many would not expect to see one of our newest top customers — Nigeria — on the list. Fifteen to twenty years ago, I would have never had guessed that I would be in Nigeria, on a Canadian New Crop Mission. Nigeria has become one of the top customers for…

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