An op-ed column by Brenda Tjaden Lepp Over the past couple of years, I have been developing and promoting new marketing tools to help farmers prove the concept of sustainability to consumers, and to use that to their advantage in pricing. Most recently, my efforts have targeted helping those transitioning into organic. I have always been honest and unbiased in my work communicating market signals to farmers. To me, consumer preference can no more be ‘right or wrong’ than supply or demand can be ‘too big or too small’. It just is what it is. An analyst’s work is to…
Register to continue reading
Join the RealAg Community
Create a FREE account to access exclusive content, get access to invite-only webinars and, while supplies last, we’ll send you a RealAg Koozy!
- Focus your experience on RealAgriculture.com by managing your shortcuts and commodities
- Favourite articles to save for later reading
- Manage your newsletter subscriptions
- Comment on articles (restricted to members only)
- Did we mention the free RealAg Koozy?!