The amount of data we can collect on farms has grown exponentially over the last decade or two. Whether it’s through yield monitors, images captured by satellites or drones, smartphone apps or RFID sensors, our ability to track and record what’s happening has come a long way from the pocketbooks of earlier generations. And there’s good reason for it. Relevant and real-time information allows for better decision-making. The more we know, the less likely we’ll be surprised and ill-prepared. That’s the idea behind the dawn of so-called “big data” on North American farms. And yet, while we’ve entered the information age on farms and…
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